Toyota Sports Car Philippines
Toyota is a world renowned automobile manufacturing company from Japan. It has its headquarters in Toyota city in Aichi prefecture located towards east of Nagoya. It is one of the biggest multinational brands in the world and employs over 333, 498 at its facilities worldwide. Furthermore, it is also the 14th largest MNC in terms of revenue.
According to a survey conducted in 2012, Toyota has sold over more than 200 million vehicles since its inception in 1937, thus making it the largest automobile manufacturing company of 2012. Toyota Motor Philippines is a receiver of much acclaimed "Triple Crown Award" from 2002 – 2013 and serves over 18 premium models in a Service & Sales distribution network spanning over 43 outlets throughout the country.
Historical foundation
Toyota was founded on 28th August 1937 by renowned industrialist Kiichiro Toyoda as an automobile division of his father's Toyota Industries. It is currently headed by President & company CEO Akio Toyoda with Takeshi Uchiyamada as Chairman. Toyota Motor Philippines Corporation was established on 3rd August 1988, as a joint venture conglomerate of Toyota Motor Corporation, Mitsui & Co. Ltd. and GT Capital Holdings, Inc. Toyota's 82 hectare Industrial Complex located at Santa Rosa City in Laguna was declared a Special Economic Zone in 1995 which houses the Company's manufacturing unit along with other investors and strategic advisors. It is the biggest car manufacturing company in all of Philippines.
Ownership
TMC was first started as a Toyota Automatic Loom Works division under directions of Kiichiro Toyoda and was dedicated exclusively towards manufacturing of automobiles. The first vehicles to be manufactured by the company were the A1 and G1 passenger cars in 1935. They were initially sold under the founder's family name "Toyoda" but were later changed to "Toyota" by then company President Risaburo Toyoda.
Products
Toyota features a variety of car models ranging from Sedans & Hatchbacks to Crossovers & SUVs, MPV's, Vans, Pickup trucks, Hybrid cars and performance vehicles. Passenger Sedans are most common which range from subcompact, compact, midsize to full-size vehicles.
It markets its cars under five brands – Toyota, Scion, Lexus, Ranz and Hino. Toyota Motor Philippines offers 18 models including Vios, Wigo, Yaris, Land Cruiser 200, Camry, Corolla Altis, Prado, RAV 4, Fortuner, FJ Cruiser, Alphard, Previa, Hiace, Hilux, Coaster, Innova, Avanza, Prius, Prius C and 86. Toyota also has a lineup of environment friendly cars such as plug-in hybrids, all-electric models, hydrogen fuel cell vehicles, etc. Notable models include Toyota iQ EV and Toyota FCHV.
Motorsport trends
Toyota has remained one of the most popular cars on the race track. Notable motor sports achievements include F1 championship, World Rally Championship, Le Mans series and FIA World Endurance Championship. It also produces engines and other car parts which are used by other motor sports brands such as Formula 3, Super GT and Formula Nippon, etc. Toyota Racing Development is an initiative undertaken by the company to incorporate high-performance engines and other such optimization optimizations to racing grade products. Lexus also boasts a separate performance division – F-Sport developed by TRD.
Marketing
Toyota markets its products all around the globe. United States and Japan constitute one of its biggest markets owing to the huge demands from customers. In Japan, Toyota has separate dealership channels for different car models including Toyota Store, Toyopet Store, Diesel Shop, Corolla Store (renamed Publica Store), Vista or Auto Store, etc. Super luxury models such Toyota 86 and Prius are available through a chain of exclusive stores called the North American Toyota Network. Premium stores in Manila include Abad Santos, Alabang, Balintwak, Bicutan, Cubao, Global City, Makati, Manila Bay, Marikina, North Edsa, Otis, Pasig and Pasong Tamo.
Sales
TMP is one of the biggest automobile manufacturing companies in Philippines. It exports its products worldwide including the ASEAN countries of Malaysia, Thailand, Indonesia, Singapore and Philippines. It also holds the No. 1 position in "Passenger Car Sales", "Commercial Vehicles Sales" & "Total Sales" throughout a period of 11 years from 2002 to 2013.
